New Zealand Entertainment and media outlook 2011-2015
Our inaugural New Zealand Entertainment and media outlook 2011-2015 has launched.
The Outlook provides five year revenue forecasts and commentary on 10 key sectors of the entertainment and media industry including: internet, advertising, television, newspaper and magazine publishing, filmed entertainment, radio and recorded music, and interactive games and recorded music.
Our report highlights the following:
- The New Zealand entertainment and media industry held its ground during the recession.
- It’s a golden age for the empowered consumer and closer collaboration between advertisers, entertainment and media businesses and technology providers will be essential for engaging empowered but time-poor consumers.
- Growth rates are expected to rise as new technologies and faster/cheaper broadband change the way people consume and pay for entertainment.
- The industry needs to overhaul traditional business models now so it can capitalise on the opportunities ultra-fast-broadband will give.
- Digital spending is predicted to rise as traditional media and entertainment spending falls.
- Current revenue levels aren't sustainable and threaten the local entertainment and media industry: it needs to figure out how to monetise the on-line space.
- The industry is changing and faces more competition from international providers.
- For innovative organisations, the changing entertainment and media space gives many more opportunities for revenue, consumer and audience growth.
To download the full report or the executive summary of our forecasts and commentary, please complete the subscription form.
Global Entertainment & Media Outlook 2011-2015
The Global Entertainment & Media Outlook 2011-2015: The collaborative future: reshaping for consumer relevance and engagement has just been launched.
This year's Outlook puts a spotlight on:
- The digitally empowered consumer: access to content choice is unprecedented and often free, but the industry cannot survive if content is not monetised. What incentives can be offered to encourage consumers to pay?
- The involved advertiser: Advertisers and agencies are getting more sophisticated in grabbing the new opportunities of the digital age, especially through mobility and social networking.
- Transforming the business for digital: The dynamics outlined above are taking E&M companies towards a new operating model—the Collaborative Digital Enterprise, or CDE—designed for an environment of constant digitally driven disruption and opportunity.
To purchase a copy of or an online subscription to the Global Entertainment & Media Outlook 2011-2015 go to: www.pwc.com/outlook.