Take down the barriers to new growth
A survey by PwC of 1200 CEOs from around the world found that innovation, along with increasing their existing business, now outstrips all other means of potential expansion, including moving into new markets, mergers and acquisitions, and joint ventures and other alliances.
According to the new report, "Demystifying innovation: Take down the barriers to new growth," the drive for innovation must arise from the CEO and other executive leadership by creating a culture that is open to new ideas and systematic in its approach to their development.
The report also highlights some of the misconceptions surrounding innovation and looks at how successful innovators create the right processes, structures and culture to move viable ideas through to implementation.
Download this report to find out more.