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Social media and mobile has come of age. Consumers are increasingly shopping via tablet and smartphone, with over half (55%) of internet shoppers globally saying they now buy online because they get better deals than in-store, according to our new research.
With so many options available at the swipe of a finger, New Zealand consumers expect retailers to compete in the global shopping environment and local retailers will need to think about how they can up their game by doing more to engage customers, connect emotionally and offer a more personalised, enjoyable shopping experience.
Our report from the Global PwC research centre, Achieving Total Retail: Consumer expectations driving the next retail business model,shows how retailers need to develop a new, customer-focused business model to deliver on expectations for the store of the future and explains the eight expectations of technologically empowered shoppers.