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Our 6th Annual Digital IQ Survey found those businesses that have a high Digital IQ were over two times more likely to be top-performers in revenue growth, profitability and innovation.
So what is Digital IQ? We define this as a measure of how well companies understand the value of technology and weave it throughout their organisations.
As the only survey of its kind, we analysed the perspectives of 1,500 IT and business executives, from 38 countries. And our findings revealed that five capabilities make the difference in enabling a business to realise sustained value from digital technology and raise its Digital IQ.
81% of top performers say their CEO is an active champion in the use of IT to achieve business strategy, compared with 68% of other companies.
70% of top-performing companies say they have a strong CIO-CMO relationship, compared with just 45% of others
Companies that measure innovation by the number of ideas generated are twice as likely to be top performers.
Companies that use agile processes in any capacity are twice as likely to be top-performers.
IT fully understands all aspects of the business - and the business understands relevant aspects of information technology.
Read our report to find out more about upping your Digital IQ, and the implications this may have on your business.