Today's challenges

The challenges that CEOs perceive are - perhaps not surprisingly - the same issues that we at PwC confront every day. They include creating and preserving value in a highly competitive environment, navigating a wave of new regulation, and motivating and taking care of their key people.

Every day, PwC’s people apply what we like to call Connected Thinking on behalf of our clients and within our own organisation to meet those business challenges and demonstrate true leadership.