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Dougal Ferguson

Dougal Ferguson

Executive Director, PwC New Zealand

Dougal is passionate about supporting New Zealand’s primary sector to grow and create value for the broader economy. He is focused on helping businesses to capitalise on market opportunities through developing and implementing strategies that deliver results. His broad background working right across New Zealand’s primary sector, as well as the science and technology field, enables him to play a key integration role in helping businesses succeed. 

Dougal offers insight into key trends, issues and opportunities across the food and fibre industry, such as agritech developments, food security, traceability, regulatory change and changing consumer behaviour. He is motivated through working closely with clients and partnering to deliver strategy and planning that delivers transformational impact. 

Outside of work, Dougal and his family enjoy the outdoors from lakes to mountains and can often be seen on the sideline at sporting events.


  • Strategic management
  • Primary sector commercialisation
  • Business transformation and outsourcing
  • Operations performance