AddingValue Summer 2016

PwC's Game of Threats wins iSANZ Award. More on cyber security, data analytics and technology innovation in this issue.

I've been asked a lot recently how businesses can become more agile.

So how can you actually respond more quickly, given our changing business environment? In short, data analytics can provide some of the answers.

Big data has become the makings of competitive advantage in many cases. Our 2016 Global Data and Analytics Survey shows that investment in cleansing, analysing and visualising data can dramatically improve the speed of decision making.

PwC's Assurance Experience Centre has been helping to bring data to life through best-in-breed tools which extract more value from the audit process. Our clients have been making the most of what's on offer in the Centre, to visualise their data and find new perspectives on existing business problems.

As adopters of new data tools, cloud technology, and social media, New Zealand businesses have a larger digital footprint than ever before. The down side to all this is digital-enabled businesses are exposed to a growing number of cyber threats, so they need to be even smarter about protecting themselves.

It's not surprising that cyber security investments are growing and companies are adopting increasingly more sophisticated systems to deter, detect and mitigate the chances of a cyber incident. But it's not just a case of spending more.

Our Global State of Information Security Survey showed it's about identifying where your most valuable data lies and investing in protecting this, with more of a targeted focus.

We're helping businesses to better prepare for an attack, through Game of Threats - an interactive game that simulates the real-world challenges of a cyber security breach. As recognition that changing the conversation around digital risk is needed, I was thrilled to see Game of Threats win the Best Security Awareness Campaign Award from iSANZ.

Cyber security is just one of the challenges facing New Zealand businesses today. With megatrends impacting our day-to-day but also threatening the very existence of business tomorrow, it's important to realign yourself to be fit for the future.

I hope you enjoy this edition of AddingValue, covering some of the future-focused ways businesses are evolving.

Have a great Summer break and I'll be in touch again in the New Year.

Mark Averill
Chief Executive Officer and Senior Partner, PwC New Zealand


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Mark Averill
CEO and Senior Partner, PwC New Zealand
Tel: +64 9 355 8682

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