Building food trust in Chinese dairy farms

PwC has a vital role to play in rebalancing trust between business, government and communities, and when we work together, the benefits are unquestionable in solving the problems that matter most to society.

PwC has a vital role to play in rebalancing trust between business, government and communities, and when we work together, the benefits are unquestionable in solving the problems that matter most to society.

In China we’re making a real difference in building confidence within its food industry by supporting the country’s largest food and agricultural business, COFCO, and its related companies.

We’ve been asked by COFCO to develop a food trust framework that embeds best practice standards in food safety and quality, drawing on leading international agricultural models.

PwC and food safety and biosecurity provider AsureQuality signed an agreement to that effect with COFCO on the side-lines of the Asia-Pacific Economic Co-operation (APEC) Summit 2014 in Beijing.

The significance of this agreement cannot be overstated: COFCO provides food to a quarter of the world’s population, with operations stretching across China’s agricultural and food sectors and beyond.

This is an example of COFCO coming to the best place for the development of an independent, detailed, transparent, traceable and verifiable process around food origin and production, from paddock to purchase. With the Chinese Government naming food safety as one of the country’s top three priorities, this represents a significant milestone by COFCO in achieving its Government’s goals.

PwC are working with Mengniu Dairy Company (of which COFCO is its largest shareholder) to support their development of a dairy farm assurance program.

As one of the world’s biggest and fastest-growing dairy companies, Mengniu is committed to becoming the model for dairy farming excellence in China. Our work will support Mengniu by furthering its food safety and quality goals across its supply chain and enable it to benchmark and lift dairy farm supplier performance.

COFCO and Mengniu recognise how critical food trust has become and want to provide confidence to their consumers, regulators and importers so they can continue growing and meet the ever increasing food demand.

This is just the first of many initiatives we’re working on with COFCO, Mengniu and its related companies providing a tangible demonstration of our combined ability to build trust in food quality practices in China.

Contact us

Craig Armitage

Managing Partner, PwC New Zealand

Tel: +64 21 616 232

Follow us