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Māori business

We provide quality advice and services to meet the needs of Māori, Māori organisations and Māori businesses to achieve their cultural, social and economic aspirations.

Toitu he whenua, whatungarongaro he tangata

The land is permanent, man disappears

Kia mau ki to Māoritanga

Hold fast to your culture

Nā tō rourou, nā taku rourou ka ora ai te iwi

With your food basket and my food basket the people will thrive

Ma te huruhuru, ka rere te manu

Adorn the bird with feathers so it can fly

Introduction / Nau mai

Working together for the betterment of our future generations

He mahinga tahi mo ngā uri o apopo

Ka tangi te tītī
Ka tangi te kākā
Ka tangi hoki ahau
Tihei mauri ora!
Ma ngā parihau o te Manukura e
rere nei ngā kupu mihi kia koutou
Tēnā tātau katoa

As the country’s largest professional services firm, we are passionate about working with iwi, Māori entities and businesses to achieve their cultural, social and economic aspirations. We play a vital role in advising Māori on matters that will enable them to sustain long term economic wealth for the betterment of future generations. We recognise the importance of Te Reo and Tikanga Māori within New Zealand and are committed to educating our firm and our people on its importance.

We have a strong history of working with iwi, Māori entities and businesses including pre and post settlement iwi. This work has enabled our people to gain an understanding of kaupapa Māori approaches to business.

We aim to be New Zealand’s preferred business advisor to iwi, Māori entities and businesses.

Helping iwi, Māori organisations and businesses to achieve their cultural, social and economic aspirations.

Our mission / Kaupapa

We’re committed to growing and developing relationships with iwi, Māori entities and organisations.

We have demonstrated our commitment to iwi and Māori by developing guiding principles that dictate how we should foster and support iwi and Māori to achieve their goals and aspirations.

These guiding principles recognise:

  • Te Reo Māori and Tikanga as important aspects of our Māori strategy;
  • The need to protect and maintain our Māori heritage for the betterment of New Zealand and its future generations; and
  • Taking an active role in employing and developing our Māori leaders of the future.

Follow us

Wayne Tainui

Manukura Maori Business Leader, Waikato, PwC New Zealand

+64 21 354 105


Campbell Furlong

Partner, Hawke's Bay, PwC New Zealand

+64 27 525 0568


Tamati Shepherd-Wipiiti

Hauora Health Leader, Wellington, PwC New Zealand

+64 22 012 0844


Robert Fisher

Technology Consulting Lead Partner, Wellington, PwC New Zealand

+64 277 622 433