Global food supply and integrity services

From farm to fork, we’ve got your supply chain covered

Our global food supply and integrity services offer a total solution to enhance food security, safety and quality to give people the greatest confidence in your food. 

Our services 

Giving trust in the world’s food

From farm to fork, you’ve come to the best place to build trust in your food.

Enhancing trust in food is among the most complex problems that business and society must solve, but it is also one of the greatest opportunities for food companies that get it right.

With our fully integrated suite of consulting and assurance services in food supply and integrity, we’ll build the resilience, agility and reputation of your organisation. We’ll make your business more successful.


How we can work with you

Our food supply and integrity services give a breadth of expertise not usually combined in a service offering to address the urgent need for a fully integrated food trust assurance and consulting business.

We would welcome the opportunity to talk with you about how we can put our many years of experience, knowledge and relationships to work for your benefit. Together, we’ll help you give people greater trust in your food. 


Our services include

Food fraud

Recent food fraud incidents have increased the need to protect consumers by strengthening the food industry’s ability to detect and combat fraud across supply chains. That is why PwC and SSAFE have collaborated to release a food fraud vulnerability assessment that companies can use free-of-charge to help identify vulnerabilities and reduce fraud threats. Learn more and assess your food fraud vulnerability.

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Supply chain resilience and supply continuity

We’ll help you take control by evaluating your vulnerabilities to disruptive events and support you in taking steps to enhance the resilience of your supply chain.

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Vendor risk management

Proactive behaviour in vendor risk management will reduce your compliance costs, product recalls and improve consumer confidence. Our services include: risk identification, qualification and mitigation; end-to-end risk management process review, recommendations and remediation; and enhancing awareness and executive management training as it relates to food safety, quality and security.

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Working capital management

Our working capital methodology is supported by cash management, benefits realisation and change management to ensure improvements are tangible and sustainable.

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Quality management and performance improvement

We’ll make recommendations to improve food safety and quality performance, deliver profitable results and customer confidence across your supply chain. Our services include: situation analysis, impact analysis, remedial steps and management training, food security, safety and quality related vocational training.

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Product recall and crisis management

We’ll protect your company and its reputation by preparing for and managing crisis event situations relating to food security, safety and quality (including relevant process and controls testing, identifying remedial actions and public relations).

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Efficient and progressive food safety management that goes beyond working through the regulatory requirements calls for a comprehensive approach – prevention, monitoring, traceability and information. We use technology-enabled solutions to trace products and gather evidence for compliance.

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Strategic sustainability

Sustainability considerations should be embedded in corporate strategy and risk planning to protect your brand and achieve sustainable growth. We’ll help you tackle risks, such as securing the resources you need, in a way that’s not only financially, socially and environmentally sustainable but also real, inclusive, responsible and lasting.

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Note: This is an example of the range of services we can offer, we also have experience and expertise in areas such as internal audit, transactions, strategy, governance and accounting related issues. We connect with local client teams to deliver our global capabilities and tailor our services depending on market and client needs.

Food fraud

Food fraud is a growing concern. Recent food fraud incidents have increased the need to protect consumers by strengthening the food industry’s ability to detect and combat fraud across supply chains.

That is why PwC and SSAFE have collaborated to release a food fraud vulnerability assessment that companies can use free-of-charge to help identify vulnerabilities and reduce fraud threats.

This is an industry-led solution that supports the Consumer Goods Forum's Global Food Safety Initiative (GFSI) guidelines. SSAFE developed the assessment with PwC, Wageningen University, VU University Amsterdam and in consultation with food industry leaders around the world to help put you in a stronger position to fight fraud.

Want to assess your food fraud vulnerability? 

Access our free online tool to help you get started. This confidential and anonymous assessment is also available for download as a spreadsheet.

Need help? 

Download our full guide below to learn more or please get in touch with PwC or SSAFE

While food fraud is not new, the motivation to adulterate or counterfeit food for financial gain is growing and a new solution is needed. Current food safety management systems are not always designed for fraud detection or mitigation, but new food safety guidelines require it.

Companies are losing money and customers are losing faith. Food fraud is estimated to cost the global food industry US$30 to $40 billion every year1. But that’s just the economic cost.

Beyond the financial impact food fraud can lead to serious public health risks and damage brands. Trust in food is being challenged as your fraud vulnerabilities increase.


Globalisation and complex supply chains are creating huge opportunities and rewards for fraudsters. Today, even the most basic foods can involve thousands of suppliers around the world. Small wonder, then, that food fraud is increasing.

Our food fraud vulnerability assessment is purpose built to help companies identify areas of vulnerability and meet new requirements of GFSI recognised certification schemes.

It’s a great place to start in identifying your vulnerabilities and planning your mitigation efforts.


The assessment is easy to use and can be applied anywhere in the food supply chain, from animal feed and primary production to manufacturing and catering.

It is a freely available and free-to-use tool that can be used by every food company anywhere. Go online or use the app to complete 50 questions to assess your vulnerability to fraud at an ingredient, product, brand, facility, country or company-wide level.

The assessment will give you a profile of your company’s potential food fraud vulnerability, which can form the basis for the development of controls to reduce identified vulnerabilities.



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Food supply and integrity team

Craig Armitage

Canterbury Managing Partner, Canterbury, PwC New Zealand

+64 21 616 232


Scott Mitchell

Partner, Fit for Growth Leader, Auckland, PwC New Zealand

+64 27 511 6596


Julian Prior

Partner, Auckland, PwC New Zealand

+64 21 501 056


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