Craig Armitage
Managing Partner, Te Waipounamu and China Business Group Lead, PwC New Zealand
Craig has a particular passion in making sure the food and drink sector continues to thrive. As PwC’s Global Leader of Food Supply and Integrity Services, Craig works with governments and leading food companies in all major markets around the world.
He’s focused on issues like food fraud, supplier risk management, resource scarcity, regulatory change, the changing food demand and technological advances.
As a Corporate Finance Partner, Craig has worked around the world, with significant experience in South East Asia, North America and Europe. He’s built his reputation in mergers and acquisitions, valuations, IPOs, debt and equity financing, project evaluations and due diligence reviews.
Craig is involved in deals of great significance with the world’s biggest food companies and governments. He also heads the firm’s Primary Industries Group, and is Managing Partner for the Canterbury region.
