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Specialised practice for New Zealand's private businesses, families, and entrepreneurs
PwC Private
Your vision. Our dedication
Ownership is bigger than just the business. It’s responsibility. It’s sacrifice. It’s your legacy.
We’re dedicated to helping New Zealand’s private business owners and leaders turn their ambition into lasting value. Whether you’re managing competing priorities, investing for growth, expanding into new markets, planning succession, or an eventual exit, we bring together the right expertise and insights to help you move forward with confidence.
With deep New Zealand experience and access to PwC’s global network, we’re here at every stage. Let’s take care of business, together.
Business, made personal
Throughout our history, private businesses have always been a priority for PwC. In fact, we’ve been working with companies like yours for over 175 years. Helping them grow, strengthen and - when and if the time is right - sell. We know business can be personal. So we’ll help you turn your opportunities into impact. And your ambition into success.
By your side, today, tomorrow
As the needs of your private business change, our support adapts. Through a global team of trusted advisers and tech-powered specialists, we’re ready to move on any challenge, and help you maximise every opportunity. Dedicated, responsive, proactive - we’re here for you today, and ready for your future.
Connections that count
The right markets. The ideal connections. The best technologies. We know where to look to find the catalysts your business needs. With our extensive network, we’ll connect you with people that can help you achieve your goals, and scale your business.
Bringing your business and ownership priorities together
We take the time to understand what’s important to you and your business. We call our approach The Owner’s Agenda. This framework brings together the priorities that come with owning a private business and those involved in running and growing it, recognising that the two are closely connected.
Your PwC Private team is at your side translating our unique vantage point and perspective into real insights that can help you succeed, throughout your journey. Together, we’ll find new opportunities, strengthen and shape the future of your business. We’re built around you.
Different businesses. Different priorities.
Private businesses come in many forms, with different priorities depending on your ownership structure, where you are in your journey, and what you want to achieve. We bring together the right expertise to support three key groups across the private business landscape.
Family businesses
Supporting your business, your family, and the generations to come.
For families, business decisions and family priorities are closely connected. We help you navigate both. From growth and governance to succession planning and business continuity, we work together to define the purpose and values that guide your business, supporting generational transition.
With access to PwC’s global network of family business specialists, we can support you through the opportunities and challenges that come with leading a family business into the future.
Privately owned businesses
Helping ambitious businesses grow, scale, and prepare for what’s next.
As your business evolves, so do the challenges. We help businesses establish the right foundations, shape their growth strategy, raise capital, structure for the future, strengthen finance and operations, adopt new technology, and prepare for a major transaction or exit.
We bring together local and global experts from across PwC to help you make informed decisions, build confidence with investors and stakeholders, and create sustainable value as you grow.
Private equity and portfolio companies
Supporting businesses seeking private equity investment, private equity investors, and their portfolio companies.
Private equity can provide private businesses with the capital and expertise to accelerate growth and realise their ambitions. We help you become investment-ready, navigate deal strategy and due diligence, and structure transactions with confidence.
For private equity investors, we support acquisition decisions and identify opportunities to create value from the outset. As AI, technology integration, and sustainability reshape industries, we help you transform businesses and improve performance. We also help you navigate changing market conditions, regulatory requirements, and tax obligations throughout your ownership journey.
Make AI work for your business
Discover an approach to AI that focuses on real business value
Supporting your business at every stage
Whatever your ownership structure or stage of growth, we bring deep expertise across our core services to help you manage complexity, make confident decisions and achieve your ambitions.
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Contact us to discover how we can help you
Our capabilities
We help you think in new ways to create value and build trust, empowering you to do more—for your stakeholders, your people, your customers and society.
Industries and sectors
We work alongside you—with powerful tech and expertise—to turn your next move into your next advantage. Smart growth starts with deep insight.
A team that knows private business
Our dedicated PwC Private team understands the opportunities and challenges that come with building, growing, and owning a private business in New Zealand.
We work alongside owners and leaders, combining local market knowledge with expertise from across PwC to provide practical advice, make valuable connections, and bring the right people to the table when you need them.
Your PwC Private leaders and specialists
Partner, Tax and Legal Services Leader, PwC New Zealand
Contact our wider PwC Private team
Auckland
Canterbury
Hawke's Bay
Waikato
Wellington
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