Future food and fibre leaders’ pulse check

Workers discussing in a greenhouse
  • Report
  • 3 minute read
  • November 13, 2025

The Kellogg Rural Leadership Programme, delivered by New Zealand Rural Leaders, is a respected pathway for leadership in the food and fibre sector. 

Recognising the importance of amplifying the perspectives of emerging leaders, PwC works with each Kellogg cohort to develop a ‘pulse check’ of key messages. This process enables participants to highlight the issues that matter most to them and share insights into potential solutions. Through a tailored workshop with the cohort, five key messages were identified and prepared for sharing across the food and fibre sector.

Key messages for young future leaders in the food and fibre sector

  1. Access intergenerational knowledge

  2. Adapt and lead through changing times

  3. Be empowered to redefine success

  4. Produce with purpose, ensure local nourishment, elevate global value

  5. Provide nutrition to support modern and optimal living

PwC and Rural Leaders thank Cohort 54 of the Kellogg Programme for their contribution to this second ‘pulse check’. We remain committed to refining the process and welcome feedback to help enhance its impact for future cohorts.

Future Food and Fibre Leaders Pulse Check

Read the insights

(PDF of 816.87KB)

Contact us

Peter  Chambers
Peter Chambers

Chief Markets Officer, PwC New Zealand

As Chief Markets Officer, Pete is responsible for overseeing PwC New Zealand’s client engagement, brand and marketing strategy.
Ben  Wakely
Ben Wakely

Partner, Advisory, PwC New Zealand

Emma Boase
Emma Boase

Director, Advisory, PwC New Zealand

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