Market Basket Analysis
Uncover associations in products and customers.
Analyse transactional data to understand the customer behaviour on purchasing decisions.
Apply market basket analysis on product relationships to compose the product package or product recommendation based on the purchase history.
Provide differential market basket analysis between customers in different demographics or between different days of week and between seasons.
Key outcomes:
Increase sales through better refined product mix and promotional activities. Increase valuation with stronger support from non-financial data.
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