What's driving the sector's growth?
Customer behaviours are changing quickly in the entertainment and media sector. Consumers are making major changes in the way they spend their time and money, causing ripple effects that are being felt across online and offline, advertising and content generation. While New Zealand is playing catch-up, especially in fast-growing segments like subscription internet video, the overall picture is one where on-demand, streamed digital services, supported by subscription models, are the preferred option for today's media consumers.
Every year, the PwC Global Entertainment and Media Outlook gives the industry an unparalleled comparison of the sectors that are thriving, and those that are retreating, in the face of massive upheaval from our globalised and technology-driven media landscape here in New Zealand.
If you scroll down, you can find the key standout findings from this year's Outlook. Or if you want to see all the data, you can access the portal here: