The Global Entertainment and Media Outlook 2017-2021

What's driving the sector's growth?

 

Customer behaviours are changing quickly in the entertainment and media sector. Consumers are making major changes in the way they spend their time and money, causing ripple effects that are being felt across online and offline, advertising and content generation. While New Zealand is playing catch-up, especially in fast-growing segments like subscription internet video, the overall picture is one where on-demand, streamed digital services, supported by subscription models, are the preferred option for today's media consumers.

Every year, the PwC Global Entertainment and Media Outlook gives the industry an unparalleled comparison of the sectors that are thriving, and those that are retreating, in the face of massive upheaval from our globalised and technology-driven media landscape here in New Zealand.

If you scroll down, you can find the key standout findings from this year's Outlook. Or if you want to see all the data, you can access the portal here:

Access the full Global Entertainment and Media Outlook

 

One of the strongest growing sectors in this year's Global Entertainment and Media Outlook was subscription internet video. The leading players in this sector: Netflix, LightBox and Neon, have already become household names and this sector is predicted to reach compound annual growth of 16.6 per cent through to 2021. By then, the sector will be worth $76 million.

In 2014-15, music streaming services recorded greater revenue in New Zealand than downloaded music for the first time. The gap between the two has only kept growing, with music streaming now worth almost five times as much as downloads.

In 2017, the average New Zealander possesses roughly 110 apps, with 512 million sitting on the country's mobile devices. By 2021, that number will have reached a staggering 827 million.

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