Survey methodology
PwC surveyed 4,701 CEOs across 109 countries and territories from 1 October through 8 November 2024. One hundred and one New Zealand CEOs contributed to this year’s findings. The global and regional figures are weighted proportionally to the country's nominal GDP. The industry and country-level figures are based on unweighted data from the full sample of 4,701 CEOs. The full findings can be accessed on pwc.com/ceosurvey.
Please explore the global survey findings on the PwC Global website.
Not all percentages in charts add up to 100%—a result of rounding percentages, multi-selection answer options and the decision in certain cases to exclude the display of certain responses, including ‘other,’ ‘none of the above’ and ‘don’t know.’
The research was undertaken by PwC Research, our global centre of excellence for primary research and evidence-based consulting services.
