Survey methodology
PwC surveyed 4,446 CEOs in 89 countries and territories in October and November of 2021.
Ninety New Zealand CEOs contributed to this year’s findings.
The global and regional figures in this report are weighted proportionally to country or regional nominal GDP to ensure that CEOs’ views are representative across all major regions. The industry- and country-level figures are based on unweighted data from the full sample of 4,446 CEOs. Further details by region, country and industry are available on request.
Please explore the global survey findings on the PwC Global website.
Not all percentages in charts add up to 100%—a result of rounding percentages, multi-selection answer options, and the decision in certain cases to exclude the display of certain responses, including ‘other,’ ‘none of the above’ and ‘don’t know.’
The research was undertaken by PwC Research, our global centre of excellence for primary research and evidence-based consulting services. https://www.pwc.co.uk/pwcresearch.
