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Andrew Jamieson

Andrew Jamieson

Partner, PwC New Zealand

Andrew (AJ) leads PwCs private business strategy advisory team. AJ is dedicated to working with business owners and leaders to improve their organisations and accelerate their ambitions. His team's strategy advice is designed to provide a coherence between business ambition, value proposition, capabilities, investment and activities. AJ is happiest when he sees strategic thinking, digital technology and customer centric design brought together to improve the performance of New Zealand businesses. 

With more than 20 years experience in strategy and digital technology, AJ has worked extensively with local and international businesses across a range of industries including utilities, broadcast, software development, financial services, digital technology, travel, export and UX design.

PwC’s strategy advisory team is focused on enhancing New Zealand businesses. Our research shows that businesses with a coherent strategy consistently outperform the market. PwC’s strategy services incorporate stakeholder alignment and business strategy as well as specialist strategy offerings including customer and channel strategy, digital transformation, implementation, operating model design and sales advisory.


  • Strategy
  • Digital enablement
  • Operating model design
  • Customer centricity
  • Sales activation