Customer Analysis
Uncover value with customer purchasing patterns and behaviours.
Analyse Point of Sale data to inform promotional activities and employ pretrained Machine Learning models to predict customer churn. Analyse revenue and frequency of purchases for customers or customer groups over a certain period and predict how likely it is that the target is churned to understand purchasing decisions and customer behaviour, and wider purchasing patterns.
Key outcomes:
Increase sales and inventory turnover with more targeted promotional activities. Increase sales by addressing issues causing customer churn. Increase valuation by proving a strong customer base.
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