How have consumer behaviours changed since COVID-19?
Knowing your customer and what they want is critical to business success. In these uncertain times, it has never been more important to gauge how people have changed their thinking and behaviours, and plan accordingly.
With this in mind, PwC has conducted two comparative surveys that show how New Zealand consumers were feeling and behaving after the first lockdown – during a period of relative stability – versus the shock of returning to lockdown when COVID-19 reappeared in communities.
In our new report, we analyse the survey results, which show that:
Understanding where changes in consumer behaviour are temporary versus entrenched, and the relative strength of these changes, allows for greater business confidence in decision making.
Our team of specialists can work with you to develop a tailored approach to respond to the changes in consumer and employee behaviours and assess the impact to your business of channel choice, supply chain options, location optimisation and changing customer experience expectations.