The PwC New Zealand Digital IQ Survey
Our world is more digital than ever, but companies in New Zealand are still struggling with what this means for them. In this year’s Digital IQ Survey, we’ve seen that there’s a growing awareness and investment in digital, but we’re still trailing in two key areas: human centred design and data and analytics.
It’s a serious oversight, especially as combining these two can make a huge difference to a company’s performance. Sitting behind these efforts has to be a broader digital strategy, one that is equal parts business, customer experience and technology.
As well as looking to the challenges they face now, companies have to be ready for the future. Yesterday’s emerging technology (like data and analytics) is today’s foundational skill. The next generation of breakthroughs – the Essential Eight that we tracked last year – are already making their presence known. Companies have to be getting comfortable with them now if they want to be ready for the next five years.
In the week after our Digital IQ launch, PwC played host to Dr Beth Altringer, a researcher based at Harvard University whose work touches on many of the same themes as the survey – especially human centred design.
During her visit, she sat down with PwC Partner and Digital Services Leader Kris Nygren to discuss the state of digital in New Zealand and how companies can bring a human centred design approach to their product design, business model and decision-making process.