Doing Business in New Zealand: Key Sections

Contracts and consumer protection

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  • 6 minute read
  • September 2025

New Zealand’s contract law is founded on English common law principles and supplemented with various pieces of legislation.

Its objective is to facilitate business arrangements on commercially agreed terms and generally, without the courts having to intervene unless it is absolutely necessary.

The application of contract law in New Zealand is the same regardless of whether the contracting parties are foreign-owned or New Zealand-owned. It is possible, however, to select the jurisdiction that will govern the contract and where any disputes must be heard – this can be done on either an exclusive or non-exclusive basis.

Contacts and Consumer Protection Contract and commercial law act 2017

The Contract and Commercial Law Act 2017 (CCLA) provides a ‘one stop shop’ for various rules that relate to issues that commonly arise in contractual arrangements. For example:

  • Contractual privity: The CCLA permits a person who is not a party to a deed or contract to enforce a promise made in it for the benefit of that person.
  • Mistakes, frustration and misrepresentation: The CCLA outlines the remedies available where a contract contains a mistake, is impossible to perform, or has been entered into on the basis of a misrepresentation (subject to the satisfaction of certain criteria).
  • The sale of goods: The CCLA implies various rights and obligations into contracts relating to the sale of goods, unless, where permitted, the parties expressly agree otherwise. For example, the CCLA specifies when property and risk will pass from seller to buyer. It also imposes minimum conditions and warranties about the quality of goods to ensure that the goods are reasonably fit for purpose. 
  • Electronic transactions: Technology and electronic means may be used to conclude transactions, subject to default rules implied by the CCLA. For example, electronic signatures may be used to sign contracts in place of wet-ink provided that it meets certain identification and reliability criteria. 
  • Remedies: Depending on the relevant contractual situation, the CCLA provides the courts with the power to provide relief in any form that it thinks is just, such as variation or cancellation of the contract and/or damages.

Contacts and Consumer Protection Consumer protection

New Zealand’s trade practices and consumer protection regimes are governed by the following legislation:

  • Commerce Act 1986
  • Fair Trading Act 1986
  • Consumer Guarantees Act 1993
  • Credit Contracts and Consumer Finance Act 2003

Commerce Act 1986

The Commerce Act 1986 (Commerce Act) protects consumers by regulating commercial conduct to promote competitive markets within Aotearoa New Zealand.

The Commerce Commission was established by the Commerce Act to enforce competition, fair trading and consumer credit laws. To do so, the Commerce Commission has the ability to clear and authorise business mergers and acquisitions, regulate certain goods and services, receive and investigate complaints under the Commerce Act, as well as prosecute alleged contraventions of the same (see Mergers and Acquisitions).

Fair Trading Act 1986

The Fair Trading Act 1986 (FTA) regulates conduct and practices in trade to protect consumers. Notably, the FTA:

  • prohibits misleading and deceptive conduct in trade, as well as unsubstantiated, false or misleading representations
  • prohibits “unconscionable conduct” in trade broadly being unfair and unreasonable conduct, and which can involve a one-off activity or a system or pattern of conduct
  • prohibits “unfair practices” in trade such as offering gifts and prizes without intending to supply them, bait advertising, and pyramid selling schemes
  • prohibits unfair terms in standard form consumer contracts (business-to-consumer) and small trade contracts (business-to-business contracts for less than NZ$250,000 per annum)
  • establishes standards for disclosure of information relating to the kind, quality, design and other characteristics of goods or services for the benefit of consumers
  • establishes product safety standards that must be complied with for any class of goods and services to prevent risk of injury to any person
  • regulates several other consumer contractual matters, such as layby sale agreements, direct sale agreements (via telephone or door-to-door), extended warranty agreements and auctions

Businesses cannot contract out of the FTA with consumers, but are able to do so with other businesses under certain conditions. 

Failure to comply with the FTA constitutes an offence which may result in various civil remedies including fines and court orders, as well as criminal sanctions in some instances. The FTA also empowers the courts to impose management banning orders on individuals who are repeat offenders under the FTA.  

Many of the prohibitions set out in the FTA are also repeated in the Financial Markets Conduct Act 2013, though relating specifically to financial products.

Consumer Guarantees Act 1993

The Consumer Guarantees Act 1993 (CGA) provides various implied guarantees to protect consumers of goods and services from suppliers in trade. These guarantees only apply to goods and services of a kind ordinarily acquired for personal, domestic or household use, where the goods are not acquired for the purposes of resupplying them in trade, using them in a manufacturing process or repairing the goods in trade.  

The implied guarantees under the CGA include:

  • goods being of acceptable quality
  • goods being reasonably fit for a particular purpose
  • goods or services being a reasonable price
  • goods having parts reasonably available for repair purposes
  • goods or services complying with their description or corresponding to the sample if provided
  • services being carried out with reasonable skill and care
  • goods being delivered and services being completed in a timely manner

The consumer may seek redress from the supplier or manufacturer if any of the above guarantees are not met.

Credit Contracts and Consumer Finance Act 2003

The Credit Contracts and Consumer Finance Act 2003 (CCCFA) regulates credit contracts entered into with consumers where money is loaned for personal use, including hire purchase and personal lending arrangements. However, the CCCFA does not apply where the credit is for commercial or investment purposes. 

The CCCFA sets out limits on how much interest may be calculated and charged, and sets out disclosure requirements on lenders, including around interest and fees to help consumers compare the cost of borrowing and contract terms. Lenders cannot enforce credit contracts with consumers until all of the required disclosures have been made. 

The CCCFA requires lenders to assess the suitability and affordability of the credit contract for the consumer before lending money or increasing the available credit on an existing loan. Borrowers may challenge “oppressive” contracts and the CCCFA allows courts to vary credit contract terms which the courts determine to be unfair or unreasonable.

The CCCFA did not historically cover “Buy Now, Pay Later” (BNPL) credit contracts because they do not typically charge interest or credit fees, or take security. However, from 2 September 2024, BNPL lenders are required to comply with all obligations of a lender under the CCCFA (with some modifications). 

Parties may only contract out of the FTA and CGA in limited circumstances. Businesses proposing to offer goods or services in New Zealand should seek legal advice before doing so to ensure that they can meet their minimum obligations under the FTA and CGA.

Doing Business in New Zealand 2025

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Joelle Grace

Partner, Corporate and Commercial, Canterbury, PwC Legal

+64 210 396 521

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Elena Kim

Director, Corporate and Commercial, Auckland, PwC Legal

+64 21 236 0604

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