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Innovation is a complicated term in business. It can mean near-countless things, and few have truly managed to unlock the real value of their good ideas. However, in the increasingly competitive commercial world, innovation remains one of the most tried-and-tested ways to stand out and grow.
While innovation comes in many forms, there should be nothing random about the how businesses innovate. It needs to be done with strategic alignment, and at its heart, it has to solve some customer, client or societal problem. Research and development have to be well thought out, and the organisation will need to have the right culture behind it to drive great ideas forward. Get it right, and innovation can change a business practically overnight.