Generative AI

You now have the ability to automate and enhance aspects of almost all business operations, ranging from customer service to software development and data analytics. For example, it can:

• Improve how you engage with your customers by enabling self-service
• Automate high-volume tasks, such as processing insurance claims and communications or software development tasks
• Make it easier for your teams to understand all the unstructured data that matters - contracts, invoices, customer feedback, policies, performance reviews.

Building and maintaining trust with stakeholders, from your Board to your customers and regulators, means you need to consider how your organisation uses AI responsibly. Generative AI is no exception. You need to balance both ongoing governance over data and performance, and be responsive to emerging issues around human-machine interaction, job displacement, and unintended consequences of algorithms.

We are a community of solvers - consultants, engineers, developers, data scientists, and design specialists - with experience and knowledge to implement and provide oversight on generative AI. Complemented by alliances with other leading tech companies and academic institutions, we are creating solutions that help you reimagine certain areas of your business to unlock more value.

PwC is already working on hundreds of generative AI use cases — both for clients and within our own organisation to drive efficiency and productivity.