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In Q2 2025, 43 deals were announced. This reflects a 19% increase from the number of deals in Q1 2025, however it also represents a decrease of 17% compared to the 52 deals in Q2 2024. The continued momentum over the first half of 2025 indicates cautious optimism in the market despite ongoing global uncertainty.
The data reveals:
The data has been filtered to exclude: (i) real estate transactions; (ii) early stage venture capital transactions where size is stated or estimated to be less than $1.5m; (iii) transactions announced but yet to complete; (iv) other transactions where applicable.
Sources: Mergermarket, CapitalIQ, Eikon, Pitchbook, PwC analysis (2 July 2025)
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Businesses are being defined less by traditional sectors, and more by the human needs they meet and the ecosystems they participate in.
PwC’s Value in Motion research, explores how value is moving faster than ever before – across geographies, across established sectors, and across traditional value chains. New domains of growth are emerging that cut across these boundaries, bringing new peers and competitors to existing markets.
We are seeing this dynamic play out in M&A markets right now. It is reshaping which businesses own what, and more importantly, who will see the inherent and potentially hidden value in assets due to the opportunity for longer term growth opportunities.
This has big implications for sellers, acquirers, and businesses themselves.
In every sector, we are seeing an evolution towards a domain view where traditional industries are reconfigured to meet fundamental human needs.
For instance, healthcare is no longer purely hospitals, clinicians, and pharmaceutical companies. The “how we care” domain includes all those traditional elements plus technology companies that create wellness apps, genomics data, personalised diagnostics, AI tools, and wearables. It can even include aged care platforms, and financial services.
Examples of businesses operating across a domain include tech giants like Apple and Google buying into payment systems, embedding financial services into devices.
Infrastructure investors such as Infratil have stepped into specialist healthcare, recognising the long-term demand profile and defensive cash flows. Recently we’ve also seen Xero move into the payments space through its acquisition of Melio.
These acquisitions reflect how domains are pulling in new players and how capabilities, not just sector labels, now determine strategic fit. As these examples show, these blurred boundaries are creating new, unexpected buyer pools for businesses. New ownership patterns are emerging as new acquirers target assets that extend their relevance across domains. It is also creating new views on value for assets that enable buyers to achieve success in their chosen future domains.
There are lessons here for those preparing for an exit, but also those looking at their portfolios and testing value creating carve outs.
For asset owners, the buyer universe is shifting. While traditional sector-based acquirers remain, domain-driven buyers are increasingly looking for capabilities that align with their future strategy — and they’re willing to pay a premium for that fit. This opens new value opportunities across portfolios.
We see five strategies for asset owners to take advantage of domain thinking in M&A:
Take a structured look at the ecosystems in which your business plays a role, including those indirectly. There may be surprising areas where your value add will increase in the future.
Think about investors who value the capability you’ve built, not just the products and services you sell. You’re looking specifically for buyers where those capabilities can plug a gap that brings future strategic benefits.
Move away from the traditional “we’re in the [sector] business” pitch. Instead think about the outcomes you enable with customers and how that will play a role in the emerging domains of growth
Make it easy for buyers to see how they could bolt your business on to accelerate the strategic benefits. How might that work culturally, operationally, or digitally?
Your future buyer might not be scanning the market like you are. So, initiating conversations with them, explaining how you see the domains of the future, can be a way to build relevance and future success together.
The switch of thinking to domains is increasingly driving M&A outcomes in New Zealand and indeed globally. This provides a huge opportunity for buyers and sellers to maximise value but also maximise relevance in future ecosystems. Businesses that can see themselves through a future buyer’s lens will be better positioned to shape their deal, attract an innovative buyer pool, and ultimately create superior M&A outcomes.
The next buyer won’t sit in your industry of today – but at the intersection of tomorrow’s domains. Looking outward is no longer optional; it’s where strategic value will be found.
PwC New Zealand’s Corporate Finance and M&A team is the largest in New Zealand, with a proven track record across a diverse range of sectors. With a nationwide presence led by nine partners, we offer a full range of M&A advisory services including support for divestments, acquisitions, capital raisings and strategic reviews.
Our links to the global network of PwC firms provides relationships with key global market participants, and our close relationship with our Australian colleagues ensures a comprehensive understanding of the Australasian marketplace.
Our M&A team has been ranked the number one firm in New Zealand for the amount of M&A deals by Thomson Reuters (now LSEG) for the last 20 years.
Managing Partner, Te Waipounamu and China Business Group Lead, Canterbury, PwC New Zealand
+64 21 616 232
Partner, Deals - Corporate Finance & Infrastructure, Wellington, PwC New Zealand
+64 21 242 6075
Managing Partner, Te Waipounamu and China Business Group Lead, Canterbury, PwC New Zealand
+64 21 616 232
Partner, Deals - Corporate Finance & Infrastructure, Wellington, PwC New Zealand
+64 21 242 6075